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Title : Analytical Sales: The Case of Pricing Past, Present, and Future
Date : April 7, 2008
Speaker : Andrew Boyd
Affiliation : PROS Revenue Management, Houston, Texas
Abstract
Pricing has been practiced since the advent of commerce, but forecasting, optimization, and the rational analysis of large quantities of data are only now being broadly applied to the pricing problem. We discuss some of the important historical catalysts, categorize some of the main areas of pricing as they are being defined by the market, and discuss the implications for academic research. The discussion is placed in the broader context of analytical sales.
Biosketch
Dr. Boyd recently stepped down as Chief Scientist and Senior Vice President of Science and Research at PROS (Pricing and Revenue Optimization Solutions), where for eleven years he led a group of some thirty advanced degree recipients with backgrounds in operations research and statistics. He continues his affiliation with PROS as a member of the science advisory council. Prior to joining PROS, he was a tenured faculty member at Texas A&M University , where he remains an adjunct professor.
Dr. Boyd has over twenty-five scholarly publications to his credit, numerous research grants from agencies such as the National Science Foundation and the Federal Aviation Administration, several technical articles and book chapters, and has been an active participant at industry conferences on pricing and revenue optimization. He is also a scheduled weekly contributor to the Engines of Our Ingenuity , a nationally syndicated program produced by Houston 's National Public Radio Affiliate, KUHF. Dr. Boyd was recently honored by being elected a Fellow of INFORMS.
Dr. Boyd received his A.B. with Honors at Oberlin College with majors in Mathematics and Economics in 1981, and his Ph.D. in Operations Research from the Massachusetts Institute of Technology in 1987.
